Privacy Policy

Effective date: July 18, 2026
Last updated: July 18, 2026

Pure Sugar Music (“Pure Sugar Music,” “we,” “us,” or “our”) operates puresugarmusic.com (the “Website”).

This Privacy Policy explains what information we collect through the Website, how we use and disclose it, and the choices available to you.

1. Information We Collect

Information you provide

We may collect information that you voluntarily submit through our forms.

Contact form information may include:

  • Your name and email address
  • Artist or company name
  • The subject and contents of your message
  • Professional or social media links you choose to provide

DJ Promo List application information may include:

  • Your full name, DJ name, and email address
  • City, region, and country
  • Your professional role and preferred house music styles
  • Professional, social media, radio, or music-platform links
  • Affiliations, referrals, and other information you choose to provide

Please do not submit sensitive personal information through our forms.

Information collected automatically

When you visit the Website, certain technical and usage information may be collected automatically, including:

  • Internet Protocol address
  • Browser and device type
  • Operating system
  • Pages visited and referring pages
  • Approximate location derived from your IP address
  • Dates, times, and general interaction information
  • Cookie or similar technology identifiers

This information may be collected through website hosting logs, security services, cookies, Google Analytics, and embedded third-party content.

2. How We Use Information

We may use information to:

  • Respond to messages and business inquiries
  • Review DJ Promo List applications
  • Manage our professional DJ and music-industry contacts
  • Deliver advance promotional music to approved recipients
  • Understand how visitors use the Website
  • Maintain and improve the Website
  • Detect spam, fraud, abuse, and security threats
  • Protect our legal rights and comply with applicable law

We do not use information submitted through the Website to operate a general fan email-marketing list.

3. DJ Promo List and Inflyte

When you apply to the Pure Sugar Music DJ Promo List, we use the information you provide to evaluate your application.

Submitting an application does not guarantee acceptance. If your application is approved, your name, email address, and relevant professional information may be added or transferred to Inflyte so that we can invite you to receive advance promotional releases.

Through Inflyte, Pure Sugar Music may be able to view information such as whether a promo was opened, streamed or downloaded, along with ratings, feedback, and support information you submit.

You may manage your preferences through Inflyte, use any unsubscribe option provided in promotional communications, or submit a request through our Contact page.

Inflyte processes information according to its own Privacy Policy.

4. Google Analytics

We use Google Analytics to understand general Website traffic and visitor activity. Google Analytics may collect information such as pages visited, time spent on the Website, general geographic area, device information, browser information, and how a visitor arrived at the Website.

We use this information to evaluate and improve the Website. Google’s handling of information is described in its Privacy Policy and Google Analytics data safeguards.

5. Google reCAPTCHA

Our forms may be protected by Google reCAPTCHA to reduce spam and automated abuse. reCAPTCHA may collect hardware, software, device, interaction, and other technical information needed to determine whether a submission is being made by a person or an automated system.

Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

6. Cookies and Similar Technologies

The Website and its service providers may use cookies and similar technologies for:

  • Essential Website functions
  • Security and spam prevention
  • Remembering settings
  • Measuring Website traffic and performance
  • Loading and operating embedded media players

You can control or delete cookies through your browser settings. Blocking certain cookies may affect how some parts of the Website or embedded players function.

Where required by applicable law, we may request consent before using nonessential cookies or similar technologies.

7. Embedded Music and Video Players

The Website may contain embedded content or players provided by services such as:

  • Beatport
  • YouTube
  • Spotify
  • SoundCloud
  • Bandcamp

When an embedded player loads or you interact with it, the provider may receive information such as your IP address, device information, page activity, cookies, and information associated with your account on that service.

These providers control their own information practices. Your interaction with an embedded player is governed by the provider’s privacy policy and terms. You may wish to review those policies before using the player.

8. How We Disclose Information

We may disclose information to service providers that help us operate the Website and label activities, including:

  • Website hosting and technical-support providers
  • Form-processing and security providers
  • Google Analytics and Google reCAPTCHA
  • Inflyte for approved DJ promo recipients
  • Music and video platforms whose content is embedded on the Website

These providers may process information according to their agreements with us and their own privacy policies.

We may also disclose information when reasonably necessary to:

  • Comply with applicable law or a valid legal request
  • Investigate fraud, abuse, or security incidents
  • Protect the rights, safety, and property of Pure Sugar Music or others
  • Complete a business reorganization, transfer, or similar transaction

Pure Sugar Music does not sell personal information for money. We do not knowingly use information collected through the Website for cross-context behavioral advertising.

9. Data Retention

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including:

  • Responding to inquiries
  • Reviewing and documenting DJ promo applications
  • Managing active DJ promo relationships
  • Maintaining Website security and business records
  • Meeting legal, accounting, or dispute-resolution obligations

Retention periods may vary depending on the type of information and the service involved. Information maintained by third-party providers is also subject to their retention policies.

10. Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have the right to request that we:

  • Confirm whether we hold personal information about you
  • Provide access to certain personal information
  • Correct inaccurate information
  • Delete certain information
  • Restrict or object to certain uses
  • Explain the categories and purposes of information processing
  • Withdraw consent where processing is based on consent

We may request reasonable information to verify your identity before completing a request. Certain information may be retained when required by law or for legitimate security, recordkeeping, or legal purposes.

California law provides qualifying consumers with rights that can include access, correction, deletion, opt-out, and freedom from discrimination for exercising privacy rights. These rights apply when the business and request meet the law’s requirements. Additional information is available from the California Attorney General.

To submit a request, visit our Contact page, select Privacy Request as the subject, and describe your request.

11. International Visitors

Pure Sugar Music and some of our service providers may process information in the United States or other countries. Privacy laws and protections in those countries may differ from those in your location.

Where applicable law requires a legal basis for processing, we may rely on your consent, our legitimate interests in operating and protecting the Website, responding to your requests, managing professional relationships, or complying with legal obligations.

12. Information Security

We use reasonable administrative and technical measures intended to protect information from unauthorized access, loss, misuse, or alteration.

However, no website, internet transmission, or storage system can be guaranteed completely secure. Please avoid submitting confidential or sensitive information through the Website.

13. Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information through the Website, please notify us through our Contact page so we can investigate and, where appropriate, delete it.

14. Third-Party Websites

The Website contains links to websites and services not operated by Pure Sugar Music. We are not responsible for the privacy, security, or content practices of those third parties. Review their policies before providing them with information.

15. Changes to This Policy

We may update this Privacy Policy when our Website, services, or legal obligations change. The revised version will be posted on this page with an updated “Last updated” date.

If we introduce a fan mailing list or another significant information-collection feature in the future, this policy will be updated before or when that feature becomes active.

16. Contact Us

For privacy questions or requests, visit our Contact page and select Privacy Request as the subject.